Guide to Using Reddit to Grow Your Business

What is Reddit?

Reddit is a social news aggregation, web content rating, and discussion website. Registered members can submit content, such as text posts or direct links. It is divided into various communities known as “subreddits,” each dedicated to a specific topic or interest. Users can vote on content, which determines the visibility of posts and comments. With millions of active users, Reddit has become a powerful platform for engaging with a diverse online community.

In January 2024, the online forum and discussion site Reddit had approximately 1.22 billion users worldwide. This number shows a slight decline compared to January 2023, when the popular online forum had around 1.26 billion users worldwide. From April 2022 to January 2024, the majority of Reddit’s visitors accessed the website from mobile devices.

Why use Reddit for business?

Using Reddit for business can be highly beneficial for several reasons. Firstly, Reddit has a massive and highly engaged user base that can provide valuable insights and feedback. It allows businesses to interact directly with their target audience and build brand awareness. Additionally, Reddit has an organic nature, meaning that if your content resonates with the community, it can quickly gain traction and go viral. This can lead to increased website traffic, conversions, and ultimately, business growth.

In January 2024, the number of visits to Reddit.com generated from links displayed after searching popular search engines like Google or Yahoo exceeded 4.6 billion. It is worth noting that between April 2022 and January 2024, there was a noticeable upward trend in search traffic volumes to Reddit.

How Many People Use Reddit Worldwide?

Reddit users worldwide from 2018 to 2026

The number of Reddit users worldwide is an important statistic to consider. According to DataReportal, in 2022, there were approximately 50 million daily active users on Reddit(US), which represents a slight decrease of 3.8 percent compared to the previous year’s figure of 52 million daily active users. It is projected that there will be 70 million daily active users worldwide in 2024(US)

Since its launch in 2005, the number of Reddit users has grown significantly. From 2015 to 2019, the platform experienced a remarkable increase of 258.33 percent in the number of users logging in at least once a month. One of the reasons behind Reddit’s popularity is the anonymity it offers to its users. Unlike many other social networks, Reddit can be accessed and utilized with just a username and email address. Additionally, the platform’s strong niche communities and high standards of moderation contribute to its appeal, attracting millions of users worldwide daily.

Popularity

With a significant number of Reddit users, it is not surprising to find that Reddit is one of the most popular social media platforms. According to the latest Reddit statistics, it currently ranks as the tenth most-used social networking site in the United States (DataReportal, 2023). Specifically, 29.3 percent of US internet users identify themselves as Reddit users.

However, when comparing Reddit to the leading social media platforms, it still has a long way to go. Facebook and Instagram are the clear leaders, with 74.2 percent and 60.5 percent of US consumers using them, respectively. On a global scale, Reddit’s popularity as a social media platform is relatively lower. It does not feature in a recent ranking of the 15 most-used social platforms worldwide, where competitors like Snapchat and Instagram make the list. Nevertheless, these Reddit statistics highlight the platform’s enduring popularity, particularly among males. More than six out of every ten Reddit users (63.1 percent) identify as male.

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Anatomy of Reddit

Reddit community is an essential component when it comes to effectively utilizing the platform for business growth. It is crucial to familiarize yourself with the various subreddit communities, their rules, and the interests of their members. This knowledge will enable you to tailor your content and engagement strategies to resonate with your target audience. Moreover, actively participating in discussions, providing valuable insights, and building genuine relationships with other Redditors can help establish your credibility and expand your reach within the community.

Subreddit: A specific community within Reddit dedicated to a particular topic or interest. For instance, r/technology is a subreddit focused on technology-related discussions.

Upvotes and Downvotes: Users can upvote or downvote content based on their personal preferences. The higher the number of upvotes, the greater the visibility of a post.

Karma: Karma serves as a point system on Reddit, reflecting a user’s contribution and engagement. It can be earned through receiving upvotes on posts and comments.

AMA (Ask Me Anything): AMA is a popular format on Reddit where individuals or experts open themselves up to questions from the community.

Moderators: Each subreddit is overseen by moderators who enforce the community rules and ensure that discussions remain civil and on-topic.

As of the third quarter of 2023, it is worth noting that the majority of Reddit users were male, making up 63.6 percent of its audience base. In terms of gender distribution, women accounted for approximately 35 percent of the website’s users. Furthermore, it is interesting to mention that the majority of Reddit’s desktop users were located in the United States.

Setting up your account

To get started with Reddit for business, you need to create an account. Follow these steps to set up your Reddit account:

Visit Reddit’s website and click on “Sign Up” to create a new account.
Choose a unique username that represents your business or brand.
Provide a valid email address and create a strong password.
Complete the captcha verification process to prove you’re a human.
Once your account is created, you can personalize your profile by adding a profile picture, bio, and other relevant information.

Creating a Reddit marketing strategy

Building a successful presence on Reddit requires a well-defined marketing strategy. Here are some steps to create an effective Reddit marketing strategy for your business:

Identify your target audience: Determine the subreddits where your target audience is most active. Research their interests, pain points, and preferences to tailor your content accordingly.
Set clear goals: Define what you want to achieve through Reddit marketing. It could be increasing brand awareness, driving website traffic, generating leads, or improving customer engagement.
Create valuable content: Develop high-quality content that provides value to the Reddit community. It could be in the form of informative articles, engaging videos, or thought-provoking discussions.
Engage authentically: Participate in subreddit discussions genuinely and avoid overt self-promotion. Contribute valuable insights, answer questions, and provide helpful resources to establish credibility.
Consistency is key: Regularly post relevant content and engage with the community to maintain a consistent presence. Creating a content calendar can help you stay organized and ensure a steady flow of content.

In 2023, it was estimated that Reddit had a little over one billion million monthly active users (MAU), up by over 11 percent compared to the previous year. Reddit, which was launched in 2005, is a social media and discussion platform known for its engaged communities, called subreddits. Not many of the communities or “subreddits” on the platform are closed – therefore they can be accessed by unregistered users. In December 2023, the news aggregator and social platform counted over two billion visits to its website.

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Building your presence

Start with listening: Spend time observing discussions in relevant subreddits before actively participating. Understand the community dynamics, rules, and expectations.
Contribute valuable content: Share insightful articles, engaging videos, or helpful resources that align with the interests of the subreddit. Focus on providing value rather than self-promotion.
Be authentic: Redditors appreciate genuine interactions. Avoid using a corporate tone and instead, communicate in a casual and relatable manner. Show your human side and connect with the community on a personal level.
Engage with comments: Respond to comments on your posts and engage in discussions. Answer questions, provide additional information, and show appreciation for valuable contributions.
Collaborate with influencers: Identify influential Redditors within your industry and collaborate with them to amplify your reach. This can be done through joint content creation, AMA sessions, or giveaways.

Engaging with the Reddit community

Engagement is crucial ! to building a thriving presence on Reddit. Here are some ways to engage with the Reddit community:

Ask thought-provoking questions: Encourage discussions by asking open-ended questions that spark meaningful conversations. This can help you understand your audience better and gather valuable insights.
Respond to comments: Actively monitor your posts and respond to comments promptly. Show appreciation for feedback, address concerns, and provide additional information when needed.
Participate in AMA sessions: If you or someone in your team has expertise in a particular field, consider hosting an AMA session. This allows the community to ask questions and learn from your insights.
Contribute to other discussions: Engage with discussions in other subreddits related to your industry. Share your expertise, answer questions, and provide valuable insights to establish yourself as a trusted authority.
Show appreciation: Take the time to thank the community for their support, upvotes, and engagement. Genuine appreciation goes a long way in building positive relationships.

techniques and tips

Using flairs on Reddit: Flairs are tags that can be added to posts to categorize them or provide additional information. Utilize flairs to make your posts more organized and easily searchable.
Navigating and optimizing the Reddit interface: Familiarize yourself with the various features and options available on the Reddit interface. Explore customization options, notification settings, and other advanced features to optimize your Reddit experience.
Reddit alternatives and complementary platforms: While Reddit is a powerful platform, it’s essential to explore other online communities and platforms that align with your business goals. Platforms like Medium, Quora, and Stack Exchange can provide additional avenues for engagement and promotion.
Reddit case studies and success stories: Study successful Reddit marketing campaigns and case studies to gain insights and inspiration. Analyze what worked for others and adapt those strategies to suit your business goals.

Conclusion

In conclusion, Reddit can be a valuable tool for growing your business if used strategically. By understanding the community, creating a solid marketing strategy, and engaging authentically, you can unlock the power of Reddit and drive business growth. Remember, consistency, providing value, and building genuine relationships are key to success.

Judging by what many experts say, networks such as Reddit and Medium are gaining significant momentum, so it’s time to jump on the train that is gaining speed! Start leveraging Reddit for your business today and unlock its immense potential for growth and success.