Review of Anyword. An indispensable AI-powered marketing tool.
If you’ve ever written advertising copy, email subject lines, or social media posts for your online store and found yourself thinking, “This isn’t quite right” or “I need to hire a copywriter or a marketing agency,” perhaps it’s time to explore a more automated approach to improving your copy. Enter Anyword, an AI-powered copywriting tool that transforms your ads, emails, SMS, or blog content into high-converting text using artificial intelligence. In our review of Anyword, we’ll delve into its pricing, and notable features, and take a close look at the interface to determine whether it’s a worthwhile investment for online retailers.
Review of Anyword: Notable Features
At its core, Anyword takes the messages you’re already writing for your e-commerce or regular website and regenerates them using AI to boost the conversion rate. Thus, all features align well with what an e-commerce merchant desires from their digital marketing campaigns, Google ads (for improved SEO), and even product pages. But what types of features should you expect when optimizing with AI for your store?
Predictive Performance Scoring System
One of the most captivating aspects of Anyword—beyond its fundamental text-fixing capabilities—is the score assigned to each generated block of text that goes through the program. For instance, you could write a brief text for a Facebook ad selling replacement bands for smartwatches. You feed the original text into Anyword, and it spits out an enhanced version designed to increase conversion through this ad.
But that’s not all you get. As a bonus, Anyword provides a score predicting its effectiveness based on the marketing channel, original copy, and everything concocted by Anyword. You’ll see an overall effectiveness score, along with several other indicators, such as whom the ad text is best targeted at, using elements like gender, age, and buyer preferences to help refine your targeting choices.
Performance Forecast Scoring System
One of the most captivating features of Anyword—beyond its fundamental text correction functions—is the scoring system assigned to each generated block of text that undergoes the program. For instance, you could draft a brief text for a Facebook ad promoting replacement bands for smartwatches. You input the original text into Anyword, and it outputs an enhanced version tailored to increase conversion through this ad.
But that’s not the only benefit you receive. As a bonus, Anyword provides an assessment of the outcome, forecasting its effectiveness based on the marketing channel, original copy, and all the insights generated by Anyword. You’ll see an overall effectiveness score, along with several other indicators, such as the ideal audience for the ad text, leveraging elements like gender, age, and buyer preferences to help refine your targeting choices.
Optimizing Dozens of Ad Copy Formats
In the world of e-commerce, ad copy can be the decisive factor between impressive sales and ones that fall flat. A common practice is to launch dozens of native ads for the same product and conduct A/B testing to see which ones perform well, constantly adjusting elements such as headlines, descriptions, and captions. With Anyword, much of this fine-tuning is done for you. You can input your initial batch of ad text and wait for the AI-powered engine to generate ad copy that is not only stronger in written form but is also tailored to the advertising platform itself.
Anyword supports a wide array of ad text formats, including but not limited to:
- Verizon
- And many more…
Support for Transforming Text on Landing Pages and Product Pages into Compelling Copy
After advertising, online business owners and marketers often turn to landing pages where those who click on the ads can make their purchases. And, of course, product pages constitute a significant portion of the written content on your online store. Whether you’re unsure about your copywriting abilities or prefer a more data-driven, automated system (instead of relying on someone who may or may not know how to optimize correctly), Anyword provides an opportunity to enhance all the URLs of your products and landing pages.
It operates similarly to improving ad text from the previous section, except here, you inform Anyword that you’re looking to refine a landing page or product page instead. Using artificial intelligence tools, it creates high-performing CTA buttons, product names, product descriptions, and other elements like headlines and subheadings, all within a matter of seconds.
Optimizing Blog Posts with AI
Blog posts also require optimization, and this is an intriguing aspect of Anyword. While it may not necessarily write an entire blog post from scratch, it can take your ideas (from a draft or roughly written content) and consolidate them into a more structured, readable blog post that can be published.
You can input specific keywords, introductory paragraphs, and the desired length, then see how Anyword crafts a well-thought-out article that you can feature on your website. It even has some features that attempt to complete your sentences if you’re facing writer’s block. That being said, we recommend double-checking and revising your articles since you wouldn’t want to assume that AI is capable of crafting perfect sentences from scratch.
Email and SMS Optimization
Anyword also offers text improvement features not only for advertising and web content but also for the messages you send to customers, such as automated welcome emails, abandoned cart emails, and direct SMS messages.
By informing Anyword that you’re creating an email or SMS, the AI takes everything you input or paste, restructuring it to ensure you’re sending compelling, attention-grabbing copy designed to motivate your customers to either make purchases or explore your website.
What’s great about this feature is that you still receive a performance score, similar to advertising, providing insights into the expected results from Anyword.
Continuous Background Optimization
Depending on your subscription plan, Anyword offers a feature where you can integrate the system with your online store, allowing it to continuously optimize your marketing text on the website. This means that if you input new text for a product page, a better-processed version of the copy will be presented to you without even having to open Anyword in the first place.
In essence, all the copy you generate on your website is analyzed without your direct involvement. You’ll receive suggestions for that text, and then you can either activate the changes or request a rewrite.
Anyword Review: User Interface
During our review of Anyword, we found that the interface is modern, sleek, and easy to navigate. When you sign up and log in to Anyword, here’s how the process of transforming your text into high-performing copy works:
- Paste your text (or a URL with text on a webpage) and ask Anyword to provide the best copy for that specific type of channel or format.
- Choose the format, desired tone, and style.
- Wait a moment while Anyword generates an optimized block of text for the chosen format, along with a predicted performance score.
- Ask the AI to add text variations to the copy or rewrite it to sound a bit different. You can also take several versions of AI-generated text and compare them.
- That’s it. We like how you can create a simple list of projects and then click “New Project” to start working on something like a landing page, email, or advertisement.
The interface is simple and intuitive, and almost any non-technical user can click through the on-screen prompts, input the original text, and get a beautifully formatted version ready for publication.
And if the first round didn’t go as hoped, just tweak the settings to make the copy more playful or more targeted to a specific demographic or with specific keywords included.
Anyword Review: Pricing
How much does the analysis and improvement of e-commerce messaging with artificial intelligence cost? Surprisingly, there is a free plan for up to 1,000 words per month, and after that, it’s quite affordable. You can also subscribe to a 7-day free trial without entering a credit card number.
There is no free starting plan, so the trial ultimately ends. After that, you’ll be prompted to choose one of the following premium plans:
- Free: 1,000 words per month. Other features include social media posts, ad copies, product listings, landing pages, and emails for 1 user seat.
- Data-Driven Basic: $79 per month for AI-generated text up to 30 words per month. You also get 1 user seat and a variety of text generations for formats like Facebook, Instagram, LinkedIn, text messages, blog posts, product descriptions, landing page copy, Pinterest, Outbrain, YouTube, Taboola, Verizon, Twitter, and calls to action.
- Data-Driven Unlimited: $239. Features include everything in the previous plan plus unlimited words, 5 user seats, tools to customize the Anyword system to speak in your voice, link advertising accounts, launch text generation for an unlimited number of words, and add multiple user seats to your account. The business plan also offers a protective performance score to give you an idea of how well your copy is performing.
- Enterprise: $999. This plan requires a demo to get a personalized quote. Features include everything in previous plans, customizable language models, API integration, a dedicated account manager, advanced collaboration tools, optimization methodologies, and optimization for various small business goals. You also get benefits like cost-effective user acquisition, advanced targeting technologies, and advanced Facebook lead capture features.
Anyword Review: Customer Support
The level of customer support with Anyword depends on the plan you choose. The most comprehensive support is available with the Enterprise plan, where you get a dedicated customer success manager to assist with onboarding and answer any questions you may have about Anyword.
Other plans can connect to Anyword’s online resources, which provide a form for submitting inquiries as the primary method of communication with the company. There seems to be no phone number to call, and the chat window is just another email form, but we believe this should be sufficient to satisfy users, given how intuitive Anyword is.
Not to mention that you can use online documentation and the Help Center to browse getting started guides and FAQs. They also have a search feature in the Help Center where you can input any keywords to jump to relevant articles. As for content, it looks quite comprehensive for sections dedicated to getting started, with videos and several articles covering Javascript, blog posts, and generating ad copy with Anyword. You can also peruse articles with visual guides to answer questions like “What copy can I create?” and “Where can I track word usage?”
Overall, the Help Center section is a bit sparse in terms of the number of articles, but we expect it to improve in the future. We also like to see other ways to connect and learn about the Anyword brand. They have several social media pages on platforms like LinkedIn, Twitter, and Facebook, and there’s the Anyword blog covering trends in artificial intelligence and ways to enhance copyright protection processes.
In terms of e-commerce customer support, Anyword makes sense. You can subscribe to the blog to receive tips on improving your advertising, email, and social media text, and quickly send an email if you encounter any issues with the Anyword copywriting software.
Can Anyword Help Optimize Your Marketing Copy Using Artificial Intelligence?
The short answer to this question is a resounding “yes.” The appeal of Anyword’s interface lies in its simplicity. Any newcomer can enter the program, paste text, and see what comes out. Our testing, of course, revealed some errors, but as long as you write sufficiently complete sentences and input all the necessary data, such as keywords and ad copy, we were very impressed with the conversion-focused improvements you see in Anyword.
We believe that, from improving the efficiency of your emails and texts to boosting conversion for ads and product pages, it’s a wise decision for all sellers to consider a tool that could potentially significantly increase sales.
If you have any questions about our Anyword review or enhancing your workflows with artificial intelligence technology, let us know in the comments section below.
Anyword FAQ:
About Anyword:
What is Anyword?
Anyword is an AI-powered copywriting platform that helps you generate high-performing copy for various marketing channels, including ads, landing pages, social media posts, emails, and more.
How does it work?
You provide Anyword with information about your target audience, product or service, and desired outcome. It uses AI technology to generate multiple copy variations, allowing you to choose and customize the best ones.
What are the benefits of using Anyword?
Anyword can save you time and resources by automating the copywriting process. It also improves campaign performance by generating copy likely to resonate with your target audience.
Features:
What kind of copy can I generate with Anyword?
You can generate a variety of copy, including ads (Facebook, Google, Instagram, etc.), landing pages, social media posts, emails, blog posts, product descriptions, and website copy.
What features does Anyword offer?
Key features include advanced content formats, predictive performance scores, A/B testing, multilingual support, and grammar/plagiarism checking.
Pricing and Plans:
Does Anyword offer a free trial?
Yes, Anyword offers a 7-day free trial with 2,500 words of credit.
What are the pricing plans?
Anyword offers various monthly and annual subscription plans with different features and word limits. You can choose the plan that suits your needs and budget.
Do I need to sign a contract?
No, there are no contracts with Anyword. You can cancel your subscription at any time.
Help and Support:
Does Anyword offer support?
Yes, Anyword provides a knowledge base, video tutorials, live chat support, and email support.
Where can I find more information about Anyword?
You can visit the Anyword website, read their blog, or follow them on social media.
Additional FAQs:
Is Anyword’s content original?
Yes, Anyword’s content is original and plagiarism-free.
Is Anyword safe to use?
Yes, Anyword takes data security seriously, implementing industry-standard security measures to protect your data.
Can I use Anyword with my existing marketing tools?
Yes, Anyword integrates with various marketing tools, including Salesforce, HubSpot, and Marketo.
You can also take a short course from Udemy, where you will analyze the tool in depth (more details below about what exactly you will receive upon completion) and learn how to use it with maximum efficiency. Knowledge and skills are the best investment
