Friendship vs Rules in business: Choosing the optimal path
Almost every one of us has encountered a situation in our business (or at work) where,…
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Generative AI in Marketing: Strategies and Boosting Sales Performance
Generative AI is revolutionizing marketing and sales, ushering in a new era of personalized customer experiences…
Critical Thinking in Business: Necessary or possible without it?
Many have heard about this super skill – Critical Thinking, but does everyone know that critical…
Attention Marketing: Pro tips-based guide for 2024
In the past two decades, the cost of acquiring consumer attention has increased dramatically, rising seven-…
How to Become the Best in Your Field? The 10,000-Hour Rule
The 10,000-hour rule has become one of the most discussed and influential concepts in psychology and…
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What is Neuromarketing, Why It Is Needed, What It Provides?
Introduction to Neuromarketing Neuromarketing is a field of marketing that uses principles of neuroscience to analyze…
Brand Archetypes: Understanding the Psychology of Branding
The study and application of archetypes in branding are referred to as brand archetypology. An archetype…
Online Reputation Management for Small Businesses
“Earn a reputation and it will work for you.” – John Rockefeller. Your online reputation is…
How marketing is changing in 2024: Trends for Digital Dominance
Artificial intelligence, omnichannel marketing, customer-oriented service, the increasing desire of customers to watch video formats, and…
Omnichannel Marketing is the future
Omnichannel marketing is a customer-centric approach that integrates multiple channels to provide a seamless and personalized…
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